“If you’re seen in a local pizza shop wearing a long wig, you’ll be talked about,” said the mother of four.

Gitty Berger, a 33-year-old makeup artist from the Orthodox community of Jackson, NJ, has sheitels of varying lengths and styles - but saves her longest ones for outside her neighborhood. “Of course it’s hard for them - it’s a sacrifice. She has seen a recent uptick in this happening with young mothers who have kids entering school. “Some customers tell me we have to cut it short enough ‘so I don’t get in trouble,’” said Galit Lavi, owner of BH Wigs in Borough Park. ‘Let’s scare a bunch of people,’” said Menucha Kaminsky, a wig stylist in Brooklyn.Īnd it seems to be working. It comes on the heels of a nasty dustup that took place last fall when digital fliers were anonymously e-mailed to area wig makers, reading in part: “Dear Jewish Women, how badly are you trying to look like a prostitute? How important is it for you to slap G-d in the face?!” Last month, The Voice of Lakewood, a Jewish paper in New Jersey, banned wig makers’ ads that show photos of hair, according to a memo sent to advertisers and obtained by The Post. Although, she admitted, “The wig is a very charged item.” “I was laughing that he would think hair length has a connection to spirituality,” said Sash, who crusades for women’s issues in the Jewish community and is running for district leader in the 45th Assembly District. She’s been criticized by rabbis, including one who challenged her to cut her wig as a good example to others - and to receive an “astronomical” spiritual reward. “Go drown yourself in a lake - you’re negatively influencing young girls,” she recalled one reading. On her Instagram account ( which has some 38,000 followers, Sash regularly posts photos of herself in wigs that cascade and curl down her back, prompting hateful comments. (Prices can range from a few hundred dollars to as much as $5,000 for a 28-inch, waist-grazing wig of European hair.) Traditionally, sheitels reflect what is considered modest: shoulder-length or shorter - almost Jackie Kennedy-esque - and synthetic, which is seen as more humble than wearing human hair. Esther Adina Sash, wearing a traditional wig. Now a heated debate is brewing over hair that some in the community view as being too sexy. Specifically, she’s referring to the sheitels, or wigs, that she and other married Orthodox women wear as mandated by Jewish law, so as to not entice men who aren’t their husbands. “People always say the longer it is, the sluttier it is,” said Esther Adina Sash, a 30-year-old mother of two from Flatbush.

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